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Coffee Shop Businesses
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Coffee Shop Businesses
seem to be on every corner. Both in the city and the suburbs, you can buy every type of coffee imaginable. If you want a latte, a mocha, an espresso, or even just your favorite beans in dark roast coffee, you can get one (or two or three!) while chatting with your friends. These little nooks and crannies, whether a chain or a local name, have become such a deep part of our social arena that drinking coffee is the natural extension of being around other people.
These new coffees deserved an equally upscale setting, not your classic diner. And so businesses started setting up figuring out the right combination of music, lighting, and seating to deliver just the right atmosphere and draw the customers buying coffee by the dozen.
Soon, people started going together to the shops, each trying a different thing and evaluating just how much they liked the various coffees. One thing led to another, and these places became gathering grounds to see and be seen.
The small, independent diners are more prevalent in the artsy parts of the large metropolitan areas of the country than the mid-sized markets and suburbs, but they still have a lot of influence on people involved in independent arts and entertainment.
Many of these establishments are setup just for such a social gathering, with cozy, plush chairs organized in full and semi circles around coffee tables perfect for resting coffee. The lights are dim, there’s jazz playing in the background – what better environment to get to know someone better without the pressure of having to stay longer than it takes to down the coffee.
Tired new moms drink coffee that someone bought for the entire playgroup while letting their little ones crawl all over each other and share toys. And lines snake out the door toward the end lunch hour when Corporate America’s employees need a quick fix to get through the rest of their day.
Gone are the days of the diner where you could grab a cup of joe for a quarter. These days, Coffee Shops and their endless menus and options reign supreme.
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